OFF THE GRID
A pop-up brand activation experience for men across the nation.
OFF THE GRID was a crossover event between Brian Tome’s brand and MAN CAMP. The intent was to create a pop up experience in cities with a following around the nation to give guys a glimpse into what a full weekend at camp is like. These pop ups were in person activations to hear Brian in person, camp, connect with other guys and be built into.
These events were wildly successful. We met guys who drove 12+ hours from all over the country to attend a one night event. These are the guys we then saw rallying the troops to attend MAN CAMP proper each Fall.
Project Contributions:
Brand Development
Digital Creative and Art Direction
Copy Writing
Web Design
Email Marketing
Asset Design
Brushfire Ticketing Set Up
Custom Location Promo Poster Design.
Lock up logo and locations.
Promo Assets with taglines.
