MAN CAMP

A three day annual off-the-grid primitive camping experience built to spark revival in men’s lives.

Since 2015, Man Camp has grown from 500 men to over 20,000, marking a turning point in their lives. They emerge with greater clarity, focus, freedom, and power. Marriages changed, families restored, purposes uncovered, and chains of regret cut.

Man Camp is more than just a destination. It’s a movement unleashing the power of authentic manhood into a world that desperately needs it.

Project Contributions:

Expanded the MAN CAMP brand beyond a basic logo to a bold identity that connected with men nationwide. Redefined messaging and look to speak to an external audience, helping drive major growth and expand the brand beyond Crossroads.
Directed how MAN CAMP shows up visually across multiple digital platforms and spaces including social, web, in-room, digital signage, email and more.
Led and executed the design of a fully independent MAN CAMP website outside of the Crossroads.net ecosystem to reach a broader audience. Defined the layout, built out each page, and created all supporting assets to help grow the brand beyond our internal market.
Directed a team of 10+ creatives (DPs, cam ops, editors, photographers, social, and design) for 4 years to capture MAN CAMP live and deliver both real-time and evergreen marketing assets that fueled ongoing growth.
Built and executed the email marketing strategy for MAN CAMP to engage warm leads and past attendees with targeted content and campaigns. Led subscribe list growth, created automated drip campaigns, and led marketing campaigns with sales and incentives to drive retention and conversion.
Directed and designed MAN CAMP merchandise for our online store, while leading the end-to-end customer experience to create a seamless transition between the main website and our Shopify store.