The overall brand of everything Brian does is built to reach the gritty, adventurous person in normal talk, which is true to who Brian is and who he is passionate about reaching.

I have helped define, refine and build out creative assets for Brian’s brand anything from email, to web, social media and print. I have played a significant part in defining how it looks, what it communicates and how it is executed.

As the brand has grown and we have added more content, books, events, etc. the website has gotten more dynamic and had to feature a lot in one place. I helped outline and bring clarity to how Brian’s website could be organized and clear. The goal was to make the user experience easy to navigate while maintaining a clean and adventurous aesthetic.

I have taken Brian’s email list from a basic email and evolved it. We’ve landed with a fresh new look that is congruent with the rest of Brian’s brand. “The Field Guide” which is Brian’s bi-monthly subscribe email features an on brand heading, the classic black and electric orange colors throughout, with a teaching or thought from Brian and ad space in the bottom to push followers to action on Brian’s latest or something that will get the consumer to a new place spiritually.